Chapter 10:Product Concepts;General Motors Cadilliac

Cadillac product concept is what attracts it's diverse consumers.Cadillac products can be categorized under consumer products because it's a beautiful luxurious car that attracts the mind,body and soul. The concept of the car is so great with all the features it withholds that it practically sells itself. Also specialty products because of it's features.Cadillac always have a product line extension because it's actively changing among existing product lines.Cadillac is a manufacturer brand because it's well known,it's advertised heavily,and if something is wrong with the car,then Cadillac would simply replace it to maintain it's customers loyalty.