Chapter 16:Integrated Marketing Communications;General Motors Cadillac

Here are some objectives according to Cadillac Integrated Marketing Plan;To improve awareness that Cadillac has new redesigned cars that are targeted towards young and new generation with active and exciting lifestyles.To enhance image and perception of Cadillac as stylish and chic through concise,entertaining advertising such as TV and magazines. Acquire status recognition with new generation through advertising campaigns such as break through and under 5. Increase sales by 5% in one year. But the first step to achieve these objectives is to distinguish the target market.

These logos changed over courses of time because of marketing processes Cadillac went through over the years.