Chapter 17:Advertising and Public Relations;General Motors Cadillac

Cadillac advertisements helps them maintain their brand exposure or increase it,as well as their market share. They spend a lot of money to process these advertisements,but they it gives consumers the incentive to make a purchase or even gain interest in their vehicles. Their advertisements talks about the quality,the durability, and safety of their vehicles. Cadillac is more institutionally advertised than productively advertised because it's a worldwide car thats being exposed all over the world.Cadillac is advertised in newspapers,magazines,radios,televisions,on buses,the internet,billboards and more. Basically what we do everyday in our lives,Cadillac advertisements are around. Cadillac also maintain their image by staying true to the consumers. It's never a problem they wont be able to solve with their consumers because of the relationships they have.