Monday, October 10, 2011

Chapter 6:Consumer Decision Making;General Motors Cadilliac

In order for the customers to buy a cadillac,it has to meet their needs and wants. Cadillac automobiles has to meet these requirements and add features of the customers liking, in order to be purchased by them. The Cadillac Corporation takes notes of what consumers want nowadays, like electric powered vehicles,maximum safety features,the durability of the vehicle,and how much miles you get on certain automobiles catches the consumers eye. Cadillac also look at the purchases and ratings of vehicles they sold in the past that customers liked and try to add them to the vehicles of today in different varieties. Every consumer had a hint of doubt when it comes to the automobiles of Cadillac,so upon purchasing the vehicle;Cadillac throws in things like 1000$ rebates,fully equipped with safety bags,leather seats, and add in extra miles. Anything that can catch the consumers eye and if they're getting more than what they bargained for,then the consumer will buy the car.Cadillac has employees of all ages or people with different personalities pertaining to the buyer. They have to have their employees trained with aspects of knowing what to say,talk about experiences with the car;just basically persuade the consumer to buy the product but they don't make it known. The Cadillac service representatives talk to consumers on a friendly level of understanding while giving them the piece of mind to buy the great vehicle they are trying to sell.


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