Chapter 15:Retailing;General Motors Cadillac

Cadillac is defined by the concept of art and science. Luxury. Artistry. Advanced technology. Our heritage and mission for the future are clear: the Cadillac brand must be a complete brand. It must encompass every facet and detail of our business as it relates to the consumer. And it must consistently convey a focused, recognizable Cadillac message. Our updated product portfolio has taken shape. Featuring bold, crisp intersections punctuated by sharply delineated lines, Cadillac vehicle design is rekindling the maverick spirit of Cadillac. Our new image is creating a welcome set of expectations from customers and media alike. Now it is time to integrate the place where Cadillac meets customers face to face – the retail environment. Our retail facilities must not only reflect the Cadillac brand – they must be the Cadillac brand. It is with this in mind that we present to you the new Cadillac Retail Environment for your facility. For more information visit:http://www.gmfacilityimage.com/cadillac/introduction.php Cadillac is one of 6 other retail branches of General Motors. Cadillac retailers base their company on the level of service given on to the consumers because they want to keep their customers as well as their interest of purchasing vehicles.Cadillac pricing system workaround the consumers budget so paying can be beneficial to them.Cadillac has many retail divisions around the world. Cadillac uses the direct marketing approach because they want their consumers to experience the aspects as well as the comfortability of their vehicles or they can check out the cars via online,catalog,mail,and magazines.Cadillac also sale parts of their franchise to venture capitalists so they both can benefit financially.Cadillac also have a mobile app for any questions,comments or concerns we as consumers have.