Monday, October 31, 2011
Chapter 10:Product Concepts;General Motors Cadilliac
Cadillac product concept is what attracts it's diverse consumers.Cadillac products can be categorized under consumer products because it's a beautiful luxurious car that attracts the mind,body and soul. The concept of the car is so great with all the features it withholds that it practically sells itself. Also specialty products because of it's features.Cadillac always have a product line extension because it's actively changing among existing product lines.Cadillac is a manufacturer brand because it's well known,it's advertised heavily,and if something is wrong with the car,then Cadillac would simply replace it to maintain it's customers loyalty.
Monday, October 24, 2011
Chapter 18:Sales Promotion and Personal Selling;General Motors Cadillac
Take a Look, Take a Test Drive ... the Valet Is on US! Cadillac has developed a new approach to customer outreach. Through their new grassroots marketing push, Cadillac says THANK YOU to their current customers as well as future Cadillac CTS and SRX owners with a free valet parking service campaign. "Take a look at our new CTS and SRX, enjoy the complimentary parking perk and come take a test drive at a nearby dealership."
Vice President of Los Angeles-based Garrett Associates, Tom Garrett, has been the pioneer of this fresh concept. Garrett says, "This unique program is designed to direct ad budget dollars away from traditional media and positions it directly in the hands of potential Cadillac CTS and SRX customers." The goal is simple: to expand awareness for the 2011 Cadillac CTS and SRX by giving a valuable service DIRECTLY to people who love and drive luxury cars.
Garrett concludes, "Our stated goal is to make a direct connection between the Cadillac brand and new and return customers. By displaying the new CTS and SRX on-site, giving people the free valet perk and inviting them to visit their local Cadillac dealer, we plan to cultivate new buyers and bring people into the showrooms across Southern California. As a luxury car that every one knows of practically sells itself. Now have a younger target market that is very beneficial to Cadillac sales financially.
Chapter 17:Advertising and Public Relations;General Motors Cadillac
Cadillac advertisements helps them maintain their brand exposure or increase it,as well as their market share. They spend a lot of money to process these advertisements,but they it gives consumers the incentive to make a purchase or even gain interest in their vehicles. Their advertisements talks about the quality,the durability, and safety of their vehicles. Cadillac is more institutionally advertised than productively advertised because it's a worldwide car thats being exposed all over the world.Cadillac is advertised in newspapers,magazines,radios,televisions,on buses,the internet,billboards and more. Basically what we do everyday in our lives,Cadillac advertisements are around. Cadillac also maintain their image by staying true to the consumers. It's never a problem they wont be able to solve with their consumers because of the relationships they have.
Monday, October 17, 2011
Chapter 15:Retailing;General Motors Cadillac
| Cadillac is defined by the concept of art and science. Luxury. Artistry. Advanced technology. Our heritage and mission for the future are clear: the Cadillac brand must be a complete brand. It must encompass every facet and detail of our business as it relates to the consumer. And it must consistently convey a focused, recognizable Cadillac message. Our updated product portfolio has taken shape. Featuring bold, crisp intersections punctuated by sharply delineated lines, Cadillac vehicle design is rekindling the maverick spirit of Cadillac. Our new image is creating a welcome set of expectations from customers and media alike. Now it is time to integrate the place where Cadillac meets customers face to face – the retail environment. Our retail facilities must not only reflect the Cadillac brand – they must be the Cadillac brand. It is with this in mind that we present to you the new Cadillac Retail Environment for your facility. For more information visit:http://www.gmfacilityimage.com/cadillac/introduction.php Cadillac is one of 6 other retail branches of General Motors.  Cadillac retailers base their company on the level of service given on to the consumers because they want to keep their customers as well as their interest of purchasing vehicles.Cadillac pricing system workaround the consumers budget so paying can be beneficial to them.Cadillac has many retail divisions around the world. Cadillac uses the direct marketing approach because they want their consumers to experience the aspects as well as the comfortability of their vehicles or they can check out the cars via online,catalog,mail,and magazines.Cadillac also sale parts of their franchise to venture capitalists so they both can benefit financially.Cadillac also have a mobile app for any questions,comments or concerns we as consumers have.  |
Monday, October 10, 2011
Chapter 6:Consumer Decision Making;General Motors Cadilliac
In order for the customers to buy a cadillac,it has to meet their needs and wants. Cadillac automobiles has to meet these requirements and add features of the customers liking, in order to be purchased by them. The Cadillac Corporation takes notes of what consumers want nowadays, like electric powered vehicles,maximum safety features,the durability of the vehicle,and how much miles you get on certain automobiles catches the consumers eye. Cadillac also look at the purchases and ratings of vehicles they sold in the past that customers liked and try to add them to the vehicles of today in different varieties. Every consumer had a hint of doubt when it comes to the automobiles of Cadillac,so upon purchasing the vehicle;Cadillac throws in things like 1000$ rebates,fully equipped with safety bags,leather seats, and add in extra miles. Anything that can catch the consumers eye and if they're getting more than what they bargained for,then the consumer will buy the car.Cadillac has employees of all ages or people with different personalities pertaining to the buyer. They have to have their employees trained with aspects of knowing what to say,talk about experiences with the car;just basically persuade the consumer to buy the product but they don't make it known. The Cadillac service representatives talk to consumers on a friendly level of understanding while giving them the piece of mind to buy the great vehicle they are trying to sell.
Monday, October 3, 2011
Chapter 5:Developing a Global Vision;Cadillac
General Motors plan to build Cadillac outside the United States before 2012 as a plan to make GM's premium brand a global nameplate. Although Cadillac has be sold outside of the United States;like in China and other international markets,it's only being produced in the North America.“We're going to try to define a slightly different brand and product strategy by having a global premium brand, Cadillac, and a global value brand, Chevrolet,” Akerson said, speaking to reporters before GM's first annual shareholders meeting since is IPO last fall.
Read more: http://thestockmarketwatch.com/stock.aspx?stock=CQXFF#ixzz1ZiFrLrzm
The chart above indicates the rates of GM's Cadillac current market.
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Read more: http://thestockmarketwatch.com/stock.aspx?stock=CQXFF#ixzz1ZiFrLrzm
The chart above indicates the rates of GM's Cadillac current market.
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