Monday, November 28, 2011

Chapter 7:Business Marketing;General Motors Cadillac

Dec. 13 (Bloomberg) -- General Motor Co.’s Cadillac brand, resuming sports marketing after the automaker’s bankruptcy, will return to racing in 2011 with a version of its CTS-V Coupe competing in the Sports Car Club of America World Challenge.
Cadillac’s return to SCCA would be GM’s latest move to boost its sports marketing after budget cuts ended many of the automaker’s racing programs and sponsorships during the past several years. Detroit-based GM ended many of its golf sponsorships before its 2009 bankruptcy.
“This is a good platform to promote V-series, which strengthens the Cadillac brand,” said Jim Vurpillat, Cadillac’s global marketing director. “V-series represents what we want the brand to be: the height of design, performance and technology.”
The first event in the SCCA World Challenge is March 25-27 in St. Petersburg, Florida. Johnny O’Connell, a three-time GT1 champion in the America Le Mans Series, and Andy Pilgrim , who won the 2005 SCCA World Challenge GT class in a Cadillac, will be behind the wheel of the CTS-V racecars, GM said in a statement.
Pratt & Miller, a New Hudson, Michigan-based engineering firm that specializes in motorsports, will help develop the CTS-V Coupe racecar. Some of the production components will be modified because of the special demands of racing or SCCA series rules.
Cadillac said on Nov. 29 it will sponsor the World Golf Championships PGA event at Doral Golf Resort & Spa in Miami in March. The tournament will be renamed the Cadillac Championship through 2016.
GM ended its relationship with golfer Tiger Woods in 2008 and its sponsorship of the Buick Open golf tournament in 2009.

Monday, November 21, 2011

Chapter 8:Segmenting and Targeting Markets;General Motors Cadillac Division

GM has stepped up to the plate to try and appeal to a whole new breed of luxury car
owner. The
 Sporty CTS really delivers and has a lot of sex appeal. Just as important as
having a good product, Cadillac backs it up with an aggressive marketing campaign.
They install the good looks and luxury icon with the new middle class that can afford it.
Having a good advertising campaign helps makes the car so appealing. The campaign
drips a mixture of sexual overtones and performance. Interestingly there is not one
reference to retirement or wealthy retired owners and their wives. Instead they focus on
the trendy and
successful younger crowd that is looking for luxury and appeal.
Historically most people would skip the GM brand and move right to the foreign market.
GM hopes to change this with the redesign and paradigm shift, so far its working.
The CTS is Cadillac sporty version and is very fun to drive. It’s not your typical Cadillac
ride but rather on the firm side. Some would argue that GM chinned a little in the
components department thus giving the interior a slightly scaled down effect. It is not the
plush interior that Cadillac is known for. The car is a four door sedan that is equipped
with a four hundred horsepower motor. This is the same motor used in the Corvette. The
2008 model has some redesigns planned. Expect the car to vary in sticker price from
$29,825 to $51,325 depending on how it’s equipped.

Specifications include:
Rear wheel drive
Engine choices of 2.8 Liter V6, 3.6 Liter V6 and 6.0 Liter V8
Transmissions: 6 speed manual and 5 speed automatic.
Weight is 3725 pounds
EPA of 18 cities and 27 Highway



What's New for 2012
For 2012, the 3.6-liter V6 in the Cadillac CTS gets 12 additional horsepower. Other changes include a slightly revised grille, active front head restraints, standard Bluetooth and new options that include automatic wipers and a heated steering wheel. A new Touring package adds special interior trim along with the items found in the carryover Performance packages.
Introduction
Though it now enters its fourth year of production since a full redesign, the 2012 Cadillac CTS sedan continues to make a strong case for itself as a solid choice for an entry-level luxury sport sedan. To begin with, the CTS is bigger than most of its rivals, and that translates to an advantage in terms of interior space. The CTS also boasts one of the most stylish cabins in its class, with very nice materials and bountiful high-tech convenience and entertainment features.
On the move, the CTS takes to corners with an agility and poise that no other Cadillac sedan in history could possibly match. With its coupe, wagon and high-performance V variations (reviewed separately), the CTS also offers a wide variety of choices just like its luxury rivals. And for 2012, the CTS gets an upgraded 3.6-liter V6 that produces 318 hp, making it one of the more powerful choices in this segment.
The CTS isn't without faults, however. Despite the power increase, the CTS is still a tad slower than competing sport sedans like the BMW 335i and Infiniti G37. Those cars are also generally more nimble and more engaging to drive. And if value is important, the revised Chrysler 300 and Hyundai Genesis are certainly worth looking at. Still, the 2012 Cadillac CTS holds its own and certainly presents a distinctly American take on the luxury market.
Body Styles, Trim Levels, and Options
The 2012 Cadillac CTS is a five-passenger midsize luxury sedan that is available in four trim levels: 3.0 base, 3.0 Luxury, 3.6 Performance and 3.6 Premium. The high-performance CTS-V is reviewed separately, as are the CTS Coupe and Sport Wagon.
The 3.0 base comes standard with 17-inch alloy wheels, automatic headlights, heated mirrors, keyless entry, cruise control, dual-zone automatic climate control, an eight-way power driver seat, leatherette premium vinyl upholstery, a tilt-and-telescoping steering wheel, an auto-dimming rearview mirror, OnStar, Bluetooth and an eight-speaker Bose sound system with a CD player and satellite radio. The 3.0 Luxury adds remote ignition, additional sound insulation, automatic wipers, a rearview camera, driver memory functions, heated eight-way power front seats (with two-way lumbar adjustment), leather upholstery, a wood-trimmed steering wheel, interior accent lighting, and a six-CD changer.
The optional 18-inch All-Season Tire Performance package adds 18-inch wheels, a sport-tuned suspension (dubbed FE2), xenon headlights and foglights. The CTS Touring package is similar but also adds a sport grille and special interior trim.
The 3.6 Performance trim adds to the 3.0 base equipment a more powerful engine, the All-Season Tire Performance package, remote ignition, heated eight-way power front seats, driver memory functions and a 10-speaker Bose surround-sound audio system with a CD player, digital music storage and an iPod/USB audio interface. The Luxury Level Two package adds the rest of the 3.0 Luxury's extra equipment, plus rear parking sensors, heated and ventilated front seats, a split-folding rear seat, a power-adjustable steering wheel, keyless ignition/entry and a cabin deodorizer.
The 3.6 Premium includes all the above equipment, but adds a panoramic sunroof (optional on all other trims), a heated steering wheel, a navigation system (optional on all but the base model) with a pop-up touchscreen interface, and real-time traffic and weather.
As its name suggests, the 19-inch Summer Tire Performance package adds 19-inch wheels, summer tires, an even sportier suspension (FE3), a limited-slip differential, upgraded brakes and shift paddles. A CTS Touring package for the 3.6 is also offered but in this case also includes Recaro front seats.
Powertrains and Performance
Every 2012 Cadillac CTS comes standard with rear-wheel drive, but all-wheel drive is optional. The 3.0 models come standard with a 3.0-liter V6 that produces 265 hp and 220 pound-feet of torque. Opting for the CTS Touring package adds a dual exhaust system that increases output to 270 hp and 223 lb-ft of torque.
Rear-wheel-drive models come standard with a six-speed manual and offer a six-speed automatic as an option; all-wheel drive is automatic only. EPA-estimated fuel economy for the rear-drive, automatic-equipped CTS 3.0 is 18 mpg city/27 mpg highway and 22 mpg combined. Sticking with the manual drops that to 16/26/19, while all-wheel drive drops it to 18/26/21.
The CTS 3.6 models get a 3.6-liter V6 that produces 318 hp and 275 lb-ft of torque. Rear-wheel drive is standard and all-wheel drive is optional, but every 3.6 gets the six-speed automatic. Last year's 3.6-liter V6 brought the CTS from zero to 60 mph in 6.7 seconds, so the more powerful 2012 edition should shave a tenth or two from that time. EPA-estimated fuel economy is the same as the 3.0's rear-drive estimate of 18/27/22 regardless of whether you get rear- or all-wheel drive.
Safety
Standard safety features for the 2012 Cadillac CTS include antilock disc brakes, traction control, stability control, active front head restraints, front-seat side airbags, full-length side curtain airbags and GM's OnStar emergency communications system.
In Insurance Institute for Highway Safety testing, the sedan was awarded the best rating of "Good" in frontal-offset and side impact testing. In Edmunds brake testing, a CTS 3.6 Premium came to a stop from 60 mph in 117 feet, which is very good for a nearly 2-ton luxury sport sedan. With the 19-inch wheels and summer tires, that distance drops to a very impressive 109 feet.
Interior Design and Special Features
Inside, the 2012 Cadillac CTS features a pleasing angular theme to match its exterior edginess. Soft-touch materials are plentiful, accented by tasteful wood trim. The optional navigation system emerges from the top of the dash and retracts almost fully, leaving a small section visible as a touchscreen display for the audio system -- an ingenious and elegant alternative solution to having a separate control panel.
Unfortunately, the interior also comes with its fair share of flaws. Many find the driving position awkward because of slightly offset pedals, a low-mounted seat and compromised knee room due to the sweeping center stack. Overall comfort is also hampered by flat and stiff seatbacks. Thick rear pillars not only make the backseat feel a bit claustrophobic, but the resulting rearward visibility is notably poor, forcing the driver to rely heavily on the optional rearview camera when maneuvering in reverse.
Trunk space (13.6 cubic feet) is decent, but the narrow opening requires quite a bit of jostling in order to fit bulky items. Golf clubs will not fit width-wise, and so will eat up the available space, as they must be placed diagonally.
Driving Impressions
The 2012 Cadillac CTS tracks through curves with much more athleticism than you might expect. The steering is precise and well-weighted, making the CTS competitive with its European rivals. However, this road-holding performance comes at the expense of ride quality. Those expecting the luxurious ride of Cadillacs past will likely find the suspension on the Performance trim models too firm for their tastes. Given that, the even stiffer optional sport suspension will likely be far too harsh and unforgiving for most.
Power delivery from the base 3.0-liter V6 is sluggish compared to the broad-shouldered 3.6-liter engine. Considering that both engines achieve virtually identical fuel economy, we suggest springing for the bigger V6 if your budget allows.

Monday, November 14, 2011

Chapter 11:Developing and Managing Products;General Motors Cadillac

Cadillac has to keep it's reputation up of building beautiful and great luxurious vehicles so the consumer can either update or trade in their car.In an effort to take advantage of its recent return to popularity, Cadillac decided to build high-performance versions of several of its cars. Collectively called the V-Series, they are meant to be high-powered, tight-handling, all-around track-tuned performers in the vein of the European performance marques, such as BMW's M series and Mercedes-Benz's AMG lineup.
The Cadillac CTS-V was the first and easily the most successful example. The first-generation CTS-V had the wild power output to go up against the Germans, but came up lacking a little in terms of polish and engineering sophistication. The second-generation CTS-V, though, is a totally different beast. Packing a ferocious 556-horsepower supercharged V8 into the grown-up and dynamically advanced second-gen CTS, the result is the very definition of a world-class super sedan.
Current Cadillac CTS-V
The current Cadillac CTS-V is the high-performance version of the CTS sport sedan. While its predecessor certainly got your blood pumping, the new edition is like a defibrillator attached to Niagara Falls' hydroelectric plant. Under its angularly sculpted hood lives a detuned version of the supercharged 6.2-liter V8 found in the manic Corvette ZR1, which in the Cadillac produces 556 hp and 551 pound-feet of torque.
The CTS-V also gets a bulging hood, flared front fenders, 19-inch wheels, huge brakes and big silver mesh grilles. Similarly, the cabin adds piano black trim and Alcantara faux suede surfaces to the civilized edition's already high-end ambience and materials. Most of the CTS's vast array of standard and optional luxury features carry over, meaning you can burn rubber and listen to AC/DC on the surround-sound stereo at the same time.
With the six-speed manual transmission, the Cadillac CTS-V cranks out neck-snapping acceleration in the range of 4.3 seconds from zero to 60 mph and a 12.4-second quarter-mile time. (A six-speed automatic with wheel-mounted shift paddles is optional.) That's obviously high-end sports car territory, but it also schools the super sport sedans from Germany. Plus, it does it for less money.

Monday, November 7, 2011

Chapter 16:Integrated Marketing Communications;General Motors Cadillac

Here are some objectives according to Cadillac Integrated Marketing Plan;To improve awareness that Cadillac has new redesigned cars that are targeted towards young and new generation with active and exciting lifestyles.To enhance image and perception of Cadillac as stylish and chic through concise,entertaining advertising such as TV and magazines. Acquire status recognition with new generation through advertising campaigns such as break through and under 5. Increase sales by 5% in one year. But the first step to achieve these objectives is to distinguish the target market.
These logos changed over courses of time because of marketing processes Cadillac went through over the years.

Monday, October 31, 2011

Chapter 10:Product Concepts;General Motors Cadilliac

Cadillac product concept is what attracts it's diverse consumers.Cadillac products can be categorized under consumer products because it's a beautiful luxurious car that attracts the mind,body and soul. The concept of the car is so great with all the features it withholds that it practically sells itself. Also specialty products because of it's features.Cadillac always have a product line extension because it's actively changing among existing product lines.Cadillac is a manufacturer brand because it's well known,it's advertised heavily,and if something is wrong with the car,then Cadillac would simply replace it to maintain it's customers loyalty.

Monday, October 24, 2011

Chapter 18:Sales Promotion and Personal Selling;General Motors Cadillac

Take a Look, Take a Test Drive ... the Valet Is on US! Cadillac has developed a new approach to customer outreach. Through their new grassroots marketing push, Cadillac says THANK YOU to their current customers as well as future Cadillac CTS and SRX owners with a free valet parking service campaign. "Take a look at our new CTS and SRX, enjoy the complimentary parking perk and come take a test drive at a nearby dealership."

Vice President of Los Angeles-based Garrett Associates, Tom Garrett, has been the pioneer of this fresh concept. Garrett says, "This unique program is designed to direct ad budget dollars away from traditional media and positions it directly in the hands of potential Cadillac CTS and SRX customers." The goal is simple: to expand awareness for the 2011 Cadillac CTS and SRX by giving a valuable service DIRECTLY to people who love and drive luxury cars.
Garrett concludes, "Our stated goal is to make a direct connection between the Cadillac brand and new and return customers. By displaying the new CTS and SRX on-site, giving people the free valet perk and inviting them to visit their local Cadillac dealer, we plan to cultivate new buyers and bring people into the showrooms across Southern California. As a luxury car that every one knows of practically sells itself. Now have a younger target market that is very beneficial to Cadillac sales financially.

Chapter 17:Advertising and Public Relations;General Motors Cadillac

Cadillac advertisements helps them maintain their brand exposure or increase it,as well as their market share. They spend a lot of money to process these advertisements,but they it gives consumers the incentive to make a purchase or even gain interest in their vehicles. Their advertisements talks about the quality,the durability, and safety of their vehicles. Cadillac is more institutionally advertised than productively advertised because it's a worldwide car thats being exposed all over the world.Cadillac is advertised in newspapers,magazines,radios,televisions,on buses,the internet,billboards and more. Basically what we do everyday in our lives,Cadillac advertisements are around. Cadillac also maintain their image by staying true to the consumers. It's never a problem they wont be able to solve with their consumers because of the relationships they have.