want, communicate useful information about them, price them appropriately, and
make them available when and where customers may want to buy them. Even if it
http://actionlearning.mit.edu/files/slab_files/Projects/2009/GM,%20report.pdf
Tuesday, September 13, 2011
Chapter 4:The Marketing Environment;General Motor's Cadillac
Like all organizations, GM’s Cadillac division must develop products that customers
want, communicate useful information about them, price them appropriately, and
make them available when and where customers may want to buy them. Even if it
does these things well, competition from other automobile marketers, economic conditions, and other factors may affect the company’s success.
http://actionlearning.mit.edu/files/slab_files/Projects/2009/GM,%20report.pdf
want, communicate useful information about them, price them appropriately, and
make them available when and where customers may want to buy them. Even if it
http://actionlearning.mit.edu/files/slab_files/Projects/2009/GM,%20report.pdf
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